Muiz Balogun

Specialized in cold email infrastructure and campaign optimization, enhancing deliverability and lead quality for clients.

• Configured and integrated essential email authentication protocols (DMARC, DKIM, SPF) across multiple domain hosts and ESPs (Google Workspace, GoDaddy, Namecheap, Bluehost, Squarespace, cPanel, Allinkl) to ensure maximum deliverability.
• Designed and developed advanced, customized cold email templates that significantly improved engagement and conversion rates for outbound campaigns.
• Implemented strategic lead generation, sourcing, and segmentation techniques to identify and target high-quality prospects for various client niches.
• Optimized email deliverability and established custom tracking domains to enhance campaign performance monitoring and provide granular analytics.

Managed end-to-end email marketing campaigns and sales funnels, driving increased engagement and conversion rates.

• Developed and implemented custom pipelines and sales funnels within GoHighLevel, effectively nurturing leads and accelerating the sales cycle.
• Executed targeted email marketing campaigns that achieved a 30% increase in response rates, directly contributing to lead generation and sales objectives.
• Spearheaded advanced audience segmentation strategies, resulting in a 45% increase in personalized interactions and significantly improved campaign relevance and performance.

Managed comprehensive email marketing initiatives, driving significant client acquisition and subscriber engagement for various businesses.

• Initiated and executed a successful sponsorship campaign, securing $20,000 from 25 local businesses, recognized by senior management for outstanding performance.
• Segmented email campaigns into two main objectives, achieving a 55% lead-generation rate and a 100% opt-in response rate through data-driven analytics.
• Developed and deployed impactful email campaigns that significantly improved sales-generated leads and retained 70% of RW's subscribers.
• Led a 25-member digital marketing team, overseeing the creation and implementation of innovative email marketing programs that reached 3,500 customers, exceeding the target by 60%.